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May and September dates for sales training course, Birmingham

Sales training course, Birmingham, West Midlands

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Sales training course – Location and date

Two extra sales training course dates have been added to our schedule which is aimed at businesses based in the Birmingham, Wolverhampton, Walsall, Coventry, Solihull and Derby areas.

The ‘Essential Sales Skills’ course is a two-day module to be run on the 25-26th May and again on the 19-20th September 2017 and will take place at the Holiday Inn, Birmingham, which is conveniently situated just north of Birmingham, 2 minutes from the M6 (junction 7) and 25 minutes from Birmingham International Airport.  The training rooms are well lit and airy, there is an onsite leisure centre and a buffet lunch is provided in the restaurant each day, which will cater for most requirements (Please let us know if you have any special dietary requirements).

This sales training course is run in a workshop format and includes practical exercises and discussion. These cover a variety of sales skills, aimed at people who are new to sales and those who have not yet had any formal training and are seeking to improve.

Past courses have attracted delegates from industries as diverse as medical products, machine tools, pharmaceuticals, textile, fashion, military equipment and automotive.

Sales training course for Birmingham city centre

Birmingham Christmas market at night

Sales training course (Essential Sales Skills) – Syllabus

  • the role of the professional salesperson
  • motivation and attitudes
  • sales structures
  • cold calling
  • telephone appointing
  • time management
  • prospecting
  • pre-call planning
  • fact-finding
  • establishing customer needs
  • presenting information
  • features/advantages/benefits
  • objection handling and how to pre-empt them
  • closing techniques
  • basic body language
  • new business vs account management

The price of £595 (plus Vat) includes lunch, drinks and snacks on both days, and a comprehensive course manual for all delegates.  On booking, full joining instructions will be emailed to all delegates.

To book a place on either course, please call us on 01628 567010 or email us via our contact form.

You can find dates of other Essential Sales Skills courses and details of our other courses, including those covering advanced selling skills, by visiting our sales training and development page


If you require a more bespoke piece of training to address a particular need in your business, or you require training for a group of your sales managers, please call us to discuss your requirements and we would be very pleased to help. Call 01628 567010 or use our contact page to email us at Sales Tec.

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